Power Joy

A brand name of Trump Grand.

The first known console using this name seems to have been this one, a plug & play using a modified N64 controller design and commonly shipped with an 84-in-1 multicart. This was distributed with some success in both the US and UK, the latter by a company called "As Seen On TV Limited" from around 2001, and later a TV shopping channel known as Yes661 (who also sold additional multicarts on their website).

Although seemingly heavily linked to Yes661 and its parent(?) Master Chemicals (Leeds) Limited, later in 2001 Power Joy operations in the UK were spun off into a separate company, Powerjoy Limited (more commonly credited as "Power Joy Ltd", with a space), who introduced several more Power Joy-branded products to the UK and US market, including the "Power Joy III", Voyager, Solo, Supermax, Navigator, Streamline and others.

At some point they also wised up to the possibility of Nintendo being none-too-happy about the selection of pirated games included with the original system (not least because someone had been literally jailed in the US for selling the very-similar Power Player), and moved towards bundling original games by Nice Code (and others) instead, most of which displayed "© POWER JOY LTD" on their title screen to reinforce their originality. They even solicited for submissions from game developers on their website, though I'm not sure if anything came of that.

Eventually Powerjoy Limited abandoned the Power Joy product line, changing its name to "Grunt Limited" in 2007 and ultimately being dissolved in 2015.

However, Trump Grand kept the brand alive, and are still using it to this day on many of their various Famiclones and plug-and-plays and whatnot.